Hunting Magazine Big Game
Big Game Magazine takes its readers on breathtaking journeys to some of the planet's most magnificent natural landscapes, where the pursuit of big game is guided by the principles of fair chase.
In my role as Art Director for Big Game I developed both the physical and digital product, as well as the overall brand, in collaboration with the Editor-in-Chief, Pontus Hammarlund. The magazine was nominated for and won several design awards, such as The Swedish Design Award, The Publishing Prize and Tidskriftspriset.
Role
Art direction, illustration, photography
Client
Egmont Publishing, 2014–2020
Team
Founder: Tobias Bestelid
Editor-in-Chief: Pontus Hammarlund
Art Director: Angelica Zander
Awards
Gold winner of The Swedish Design Award 2018
Nominated for Tidskriftspriset 2018, ‘Art Director of the Year’
Winner of Publishingpriset 2015, ‘The Visual Prize’
Photo credits
Hans Berggren, David Chancellor, Linus Svensson, Aske Rif Torbensen, John Hafner, Peter Westrup, Karl Johan Larsson, Victor Fremling, Angelica Zander
The editorial concept behind Big Game is to create a visually strong magazine with high-quality content that distinguishes itself from other hunting publications. The photographs are of paramount importance, and the grid and generous white space layout allows for the striking images to captivate attention.
Matthew Carter's classic magazine font, Miller, is complemented by a muted color palette inspired by the hues of nature, along with the distinctive signal orange associated with hunting wear.
A magazine is a product that necessitates a visual identity supporting the diverse content, capable of maintaining consistency while catching the reader’s attention across pages and editions. Big Game allows for playing with guest typography and design elements to ensure an organic product and engage the reader.
“Angelica's multifaceted talent has been absolutely decisive when working with Hunting Magazine Big Game. She is not only the most skilled Art Director I have worked with but also a brilliant photographer and illustrator. Her sense of color, form, and photography has permeated our, in the context of design and photography, multiple award-winning magazine since day one. Simply priceless.”
Pontus Hammarlund, Editor-in-Chief, Hunting Magazine Big Game
Illustration for Big Game
Photography for Big Game
