Brand identity & corporate website for Blendow Group
Blendow Group is a leading provider in the field of legal competence supply, offering services such as legal news, analysis, education, competency development and recruitment services.
Intellecta was briefed to captivate new audiences with a more modern premium look, while retaining the weight and traditions related to the legal field, and keep the original logotype. The brief also included a new corporate website that would clarify the variety of services and attract both customers and potential employees.
The result is a brand identity with a formal tone of voice that still has the ability to pop when needed.
Role
Art direction, digital design
Client
Blendow Group, 2022
Team
Client Advisor: Karin Ljungmark Malmström, Intellecta
Digital Project Leader: Frida Holmström, Intellecta
Art Director: Angelica Zander, Intellecta
Film producer: Max Brandhorst-Satzkorn
Photograper: Evelina Carborn
Visit the website
blendow.se
The brand color is a deep blue ink, accompanied by a soft pearl shade suitable for backgrounds with longer text, a secondary maple shade for when an additional color is needed, and a salmon shade applied for CTAs or in situations where a bolder color is required.
The Google font Noto has an elegant editorial feel that aligns with the core business, and its open-source nature makes it easy to seamlessly integrate.