Onemotion specializes in strategic experiential marketing across physical, digital, and hybrid events.

During my time at Onemotion, we undertook on a project to set the brand in motion. Inspired by the concept of 'one continuous motion,' which related to the brand name, our goal was to convey a sense of a company that is constantly moving. Showcased here is some of the initial drafts.

The concept of the spinning ‘O’ allowed us to envision various scenarios using the logo by applying different textures, lighting, and projections. For instance, the golden ‘O’ could be employed when Onemotion was nominated for The Golden Wheel award. We also aimed to create a looping sequence where the ‘O’ transformed between visual approaches that would illustrate Onemotion's core business fields and values.